In Texas, attorney advertising is governed by Rule 7 of the Texas Disciplinary Rules of Professional Conduct. For digital marketing, this means: (1) No claims of being "the best," "top-rated," or "most successful" without objective substantiation. (2) Case results must be accompanied by disclaimers that past results don't guarantee future outcomes. (3) Testimonials must be genuine and not misleading. (4) Ads cannot create false impressions about fees or outcomes. We build these requirements into every campaign from the start.

Google Local Services Ads (LSAs) are a separate ad product that appears at the very top of search results, above regular Google Ads. For law firms, they display a "Google Screened" badge that signals Google has verified your credentials. LSAs operate on a pay-per-lead basis (not pay-per-click) and are among the highest-converting ad formats for legal searches. Google requires verification of your bar license and malpractice insurance before showing your LSA.

We set up call tracking numbers unique to each campaign channel, implement form tracking with source attribution, and work with your intake team to capture how prospects first found you. This gives us data on which campaigns generate not just leads but actual retained cases — the metric that actually matters for a law firm.

Yes. Personal injury is one of the highest-converting legal ad categories. We build separate campaigns for different case types (car accidents, slip and fall, medical malpractice, etc.) with practice-area-specific landing pages, call tracking, and intake forms. All creative is reviewed for bar compliance before launch.