Rio Grande Valley Content Hub
Key Problems and Challenges
- ▸ The Rio Grande Valley community is complex and multicultural, requiring much research and analysis to understand how to serve content
- ▸ The multi-cultural aspect of the target audience requires authentically multi-lingual content in English and Spanish
- ▸ The primary goal of the Rio Grande Valley Content Hub is to better serve the complex community with the information they seek and partake in the up-and-coming destination, the Rio Grande Valley
Project Outcomes
The Rio Grande Valley Content Hub launched in early 2023 and has been gaining online visibility and promising traffic
Based on UX and search data, there have been some incremental improvements
Lesson Learned & Future Direction
A major update and new articles are set to launch in early 2024, leveraging insights learned from data analytics
Rio Grande Valley Content Hub will also pilot partnerships with local writers and artists
Skills & Technologies
Project Details
Do You Want to Work With Us?
Thank you for taking the time to check out our website and our portfolio. We are currently taking on new clients at Pronova!
Use the live chat on our website to contact us. Alternatively, call us at (956) 254-0043 or send us an email at chris@pronovatx.com.
We look forward to hearing from you and working together!